A playful and approachable brand identity created for Joey’s Scoff Shop, a food blog celebrating hearty homemade meals and everyday comfort food. The logo combines bold typography with warm, inviting tones to reflect the blog’s down-to-earth personality and love for good grub. Designed to be versatile across digital platforms, the mark captures a balance between fun and familiarity—perfect for a brand that doesn’t take itself too seriously but takes food seriously.