SIGNET JEWELERS

As a freelance graphic designer for Signet Jewelers, I worked across digital campaigns, focusing on Figma-led design and motion. My role involved designing high-end visual assets that aligned with brand guidelines while pushing for a more modern, refined digital presence.

I created UI layouts, campaign graphics, and animated content, using motion to enhance storytelling and elevate the overall user experience. This included developing design systems within Figma, ensuring consistency across outputs, and translating static concepts into engaging, polished animations for digital platforms.