Campaign Highlights
A series of campaigns created to launch promotional sales and products.
BRIEF:
Some projects came with product imagery ready to go, while others called for custom illustrations. Working within Reebok’s brand guidelines, I was encouraged to experiment and push the boundaries of both static visuals and animations.
Reebok
Wardrobe essentials
Campaign launched to showcase Reebok’s White Sneakers.
BRIEF:
Building a set of playful and versatile creative assets. To showcase the product range, I designed an animated slot machine that revealed different items, paired with an animated rail featuring clothing pieces in motion. I also developed a quirky “little monsters” GIF series to emphasise that Reebok’s clothing styles are inclusive and made for everyone, regardless of size. Together, these elements formed a flexible creative toolkit that highlighted the brand’s timelessness while keeping the storytelling fresh and engaging.
Creating CRM, onsite, and social assets across eight European markets, I worked with Reebok during their shift from a traditional sports brand to one that celebrates fitness for everybody – and every body. For Reebok, fitness is an everyday lifestyle, not just something reserved for game day.
Their focus on self-expression and their open, experimental mindset gave me the creative freedom to explore fresh styles and bold concepts, bringing their vision to life in dynamic ways.
Festival season
Drawing inspiration from silkscreen-printed festival and concert posters, I created the assets using a mix of neon and neutral tones. Rather than applying heavy filters to the provided imagery, I focused the effects on the backgrounds and surroundings—allowing the models and products to remain crisp and natural so they take center stage.
White sneakers - Spring campaign
This spring campaign encouraged the audience to step into the season with fresh white kicks. I illustrated and animated flowers around the trainers to bring a vibrant, seasonal feel — an approach that gained traction globally, including in the U.S.
Mystery deals
To build excitement around Reebok’s Mystery Deals campaign, I created a dynamic box animation that teased the surprise inside. The concept centered on intrigue — a sealed box that shook, glowed, and pulsed with energy — hinting at the exclusive offers waiting to be revealed.
Holiday season
For Reebok’s holiday campaign, I developed festive creative that captured the spirit of the season while staying true to the brand’s bold, energetic identity. The concept highlighted gifting and celebration, using the imagery I created a adaptable sparkle and flare to bring the assets to life.
Collections
A variety of campaigns and creative assets that spanned product launches, seasonal promotions, and brand storytelling. From bold animations and digital campaigns to social-first content, each project was crafted to connect with audiences in fresh and engaging ways.
