I was part of the Reebok team from 2019, where I drove campaign initiatives throughout the year, including seasonal drops of clothing and collaborations with influencers and well-known brands. As part of the European marketing team, I was responsible for managing the brand's presence across eight European markets, creating and implementing all assets for our CRM (email), website and social media channels.
Festival seasoN
BRIEF: Inspired by silkscreen printed festival and concert posters, I developed the creative assets with a blend of neon and neutral tones. My approach is to avoid applying a heavy ‘filter’ to the provided imagery. Instead, I’ll focus this effect on the background and surroundings, leaving the models and products untouched by heavy processing so they stand out prominently.
WHITE SNEAKERS
BRIEF: The White Sneaker campaign is a recurring event for Reebok throughout the year, designed to promote awareness of Reebok's White Sneakers. We develop marketing materials to boost sales and drive traffic to these products.
HOLIday season
BRIEF: Christmas is a major highlight for Reebok, prompting us to create a variety of assets for our yearly holiday campaign. These materials aim to be captivating, visually appealing, and to convey a cozy ambiance.
mystery deals
BRIEF: Campaign aimed for sales purposes
